Our
Strategy
Product & styling
The strategy of Gerard Fres Ltd is to focus on one product and be the best in it. Indeed GFL is only working and specializing in sweater items. We will definitely give you best support with anything related to knitwear/yarn in the industry. A team of French stylist is continually working on new development, stitches, technique and yarn sourcing to build up our collection. All being inspired and guided by PECLERS and worldwide shopping. We are working with all type of yarn from the very basic to the most fancy yarn.
Sustainability: measure your footprint
To understand what changes are needed, companies must grasp their environmental impact. A sustainable business strategy is a set of actionable steps that we take to improve our impact on the community and the environment. Engaging our people, improving supply chain sustainability, using as much as possible eco responsible yarn qualities, controlling water plant/chemical and wastage is part of our strategy. We are strongly involved with all our partner factories (yarn/sweater/accessories) to reduce as much as possible the negative impact of the textile industry on the environment.
Technology / Innovation
We are today facing many changes especially due to the innovation and technologies. It has indeed changed the way consumer and businesses interact. Nowadays, customers are looking for more information and faster result while demanding greater transparency and sustainability.
GFL strategy is to adapt to these changes and focus on speed, innovation and digitalization of the supply chain. That is why we are setting up a digital platform customized for each of our client giving them information online with full transparency.